Buses, lasers and knowing your audience
This ad for the laser-slingers down at Vision Eye Institute serves as a great reminder about the importance of considering your audience.
While outdoor may not be the most targeted medium, buying media on the back of a bus does guarantee you one thing – that you’ll get your message in front of drivers.
What’s alarming is that this ad seems based on the insight that Sydney’s vision-impaired drivers will still get behind the wheel even if they don’t have their glasses with them.
More confusing from an advertiser’s perspective is this though: if the target audience really have forgotten their glasses, wouldn’t they have a hard time reading the ad in the first place?