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Idea Envy: Driving Dogs

Driving Dogs. I’m not really a dog lover but you can’t help smiling when you hear those two words together.

When DraftFCB New Zealand was briefed on a new campaign for New Zealand’s SPCA, the lazy response would have been a sob story about neglected puppies in need of a new home.

Thankfully, they decided that a cleverer approach would be to show people how smart abandoned dogs can be – by proving that you can teach an old dog new tricks…

FInd out more about Driving Dogs.

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