Expedia bag tag
An elegant campaign from Ogilvy and Expedia that shows it’s not so much what you say as how you say it. There’s something instantly intriguing about the used baggage tags, which are all based on real IATA airport codes. Bonus points for not spoiling it all with a desperate plea to ‘like us on Facebook’.
Creatives Jon Morgan and Mike Watson explained to Creative Review where the idea came from:
“It all started when we saw a woman walking through Heathrow with the word FUK hanging from her suitcase,” they say. “Turned out she’d just flown in from Fukuoka in Japan. That got us thinking, ‘maybe there are more’.”
More here at Creative Review