This is my personal blog about planning, marketing and the real world. I’m particularly interested in Byron Sharp‘s views on what really makes brands grow and also enjoying Daniel Kahneman’s Thinking Fast and Slow at the moment.
Before moving to Hong Kong, I was lucky enough to live in Sydney, Australia, where I worked as a Senior Strategic Planner at Amnesia Razorfish. This followed stints at agency startup Apparent (formerly Ideagarden) in Sydney and KAE, a strategic marketing consultancy in London.
Get in touch
The site is intended to stimulate discussion so please feel free to post content-related comments on the blog.
Alternatively please connect with me directly:
Email: ben at bdecastella dot com
The obligatory disclaimer
This is my personal blog and does not necessarily reflect the attitudes of any of the companies mentioned above. In fact if I start sounding ‘on-message’ please alert me immediately.