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IKEA’s self-assembly banner ads

With everyone banging on about ‘being part of the conversation’ it’s easy to forget about the humble banner ad…and let’s face it, a lot of the time banners sit somewhere between pretty forgettable and downright irritating.

Well, here’s a great example of why banners don’t have to boring – it’s an IKEA ad by Hamburg’s Grabarz & Partner that made the finals of the LIAs a while ago.

Briefed with promoting IKEA’s spring sale, the Germs could have banged out some Harvey Norman-style price screamers. Instead they managed to create something that cheekily encapsulates the IKEA philosophy – “assemble it yourself and save money”.

Unbox the banner yourself here.

[This post also appears on Amnesia Blog]

Tooheys Extra Dry and the mystery of the house party six pack

The new Tooheys Extra Dry ad attempts to answer a question that has nagged anyone who’s ever turned up at a house party with a six pack of beers: where exactly do they end up once you stick them in the ice bath?

The ad gets top marks for tapping into a universal truth about house parties, but sadly I’m not sure it tells the real story. Any sane person taking Tooheys to a house party has one thing on their mind – upcycling them into something with a bit of flavour.

Buses, lasers and knowing your audience

This ad for the laser-slingers down at Vision Eye Institute serves as a great reminder about the importance of considering your audience.

While outdoor may not be the most targeted medium,  buying media on the back of a bus does guarantee you one thing – that you’ll get your message in front of drivers.

What’s alarming is that this ad seems based on the insight that Sydney’s vision-impaired drivers will still get behind the wheel even if they don’t have their glasses with them.

More confusing from an advertiser’s perspective is this though: if the target audience really have forgotten their glasses, wouldn’t they have a hard time reading the ad in the first place?