Being surrounded in Hong Kong by rather earnest ads for health supplements and tech products, I’ve started to miss the tongue-in-cheek humour that you see elsewhere. I thought I’d redress the balance by posting three new ads from around the world that are unashamedly aimed at blokes. Yes, they may make men look like one-dimensional idiots, but they’re still more memorable than a million FMCG product demos.
Australia has its fair share of awful ads (i.e. pretty much anything from Harvey Norman), but one area it consistently excels is beer advertising. My favourite of the week is BMF’s spot for Tap King. It combines what seems like quite a cool new gadget with Lionel Ritchie crooning in a fridge. And they’ve even managed to make the instructional video reasonably amusing.
Next up is one for Cerveza Andes in Argentina, which asks why the most devastating hurricanes always seem to be named after women:
The final one for Stowford Press Cider feels a bit derivative, but it’s still better than the terrible Carlsberg ads that aired recently in the UK. And when you consider it’s the brand’s first ever national TV ad, it isn’t a bad effort: