Really like this Kit Kat idea, I think it’s been kicking for a while but I only just clocked it here. A simple but elegant way of bringing ‘Have a break…’ to life, and just shows that sticking by a classic line doesn’t have to mean stale ideas.
Like a lot of great ideas it works because it taps into a tension that we can all relate to – it seems particularly pertinent here in Hong Kong, where people are well and truly under the spell of their smartphones…
Good news for aspiring planners – we’re looking for a Junior Planner here in Hong Kong to work on Razorfish and Digitas regional clients across Asia Pacific.
You might have a couple of years’ experience in a digital or ATL agency, either as a planner or someone who’s keen to become one. Either way, attitude is more important than experience. As this is a regional role, an international outlook is important – the Junior Planner should have an opinion on brands, marketing and culture across APAC. You also need to understand how and why people use digital technology, but not necessarily the technical details.
Ideally you have a good foundation in research (desk research, qual and quant, web analytics, social media monitoring etc). However, more important is the desire to apply this, to separate the interesting from the irrelevant, inspire compelling creative ideas and practical strategies.
The output of our work is mainly digital, however, it’s not about how many social networks you’re on or using the latest buzzwords (in fact the latter is actively discouraged). We want someone who thinks about people first, technology second – you need to be able to cut through the industry hype.
As it’s a Junior role, we don’t expect you to have all the answers on day one but fluent spoken and written English is essential. Cantonese, Mandarin or another Asian language is also highly valued so we’re especially keen to hear from local candidates.
Razorfish and Digitas are two of Publicis Groupe’s biggest digital agencies and our APAC team is still growing so there’s plenty of opportunity to develop. We also believe the best ideas happen when you enjoy what you do so hopefully you’ll have a bit of fun along the way.
If you’re interested drop me your CV to email@example.com, tell us a bit about yourself as well as brief explanation of a campaign or piece of work you particularly like and why. Ta.