If you haven’t already done so, it’s worth checking out Seth Godin’s eBook What Matters Now.
Available as a free download from Seth’s blog, the eBook brings together ideas, predictions and a healthy dose of navel-gazing from 70-odd top bloggers, marketers and entrepreneurial types.
My favourite entry so far is a reality check from Howard Mann. Reactionary? Maybe, but worth bearing in mind nonetheless:
There are tens of thousands of businesses making many millions a year in proﬁts that still haven’t ever heard of twitter, blogs or facebook. Are they all wrong? Have they missed out or is the joke really on us? They do business through personal relationships, by delivering great customer service and it’s working for them. They’re more successful than most of those businesses who spend hours pontiﬁcating about how others lose out by missing social media and the latest wave. And yet they’re doing business. Great business. Not writing about it. Doing it.
I’m continually amazed by the number of people on Twitter and on blogs, and the growth of people (and brands) on facebook. But I’m also amazed by how so many of us are spending our time. The echo chamber we’re building is getting larger and louder. More megaphones don’t equal a better dialogue.
We’ve become slaves to our mobile devices and the glow of our screens. It used to be much more simple and, somewhere, simple turned into slow. We walk the streets with our heads down staring into 3-inch screens while the world whisks by doing the same. And yet we’re convinced we are more connected to each other than ever before. Multi-tasking has become a badge of honor. I want to know why.
I don’t have all the answers to these questions but I ﬁnd myself thinking about them more and more. In between tweets, blog posts and facebook updates.
Download What Matters Now for free here