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Infomercials: still treating consumers like morons

As winter draws in down under, it’s tempting to spend more time in front of the TV. The downside is that you’ll find yourself subjected to a worrying trend: the rise of the infomercial.

While infomercials are hardly a new concept, in recent months, they seem to be interrupting prime-time breaks with alarming frequency.

At a time when consumers are increasingly choosing to fast-forward ads or rejecting traditional media altogether, isn’t there a danger in bombarding those that are still watching with infomercials?