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Really like this Kit Kat idea, I think it’s been kicking for a while but I only just clocked it here. A simple but elegant way of bringing ‘Have a break…’ to life, and just shows that sticking by a classic line doesn’t have to mean stale ideas.
Like a lot of great ideas it works because it taps into a tension that we can all relate to – it seems particularly pertinent here in Hong Kong, where people are well and truly under the spell of their smartphones…
If you were to believe the hype, you would think we were all so busy fretting about the global economic apocalypse that we wouldn’t have time for frivolous things like redecorating.
The economic downturn may have supressed our willingness to spend with such abandon, but it hasn’t completely erased our creative aspirations. It might be easy for brands to use the economic downturn as an excuse to get lazy and focus purely on cost, however, they do so at their peril.
One brand that recognises this better than most is IKEA…