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Tooheys Extra Dry and the mystery of the house party six pack

The new Tooheys Extra Dry ad attempts to answer a question that has nagged anyone who’s ever turned up at a house party with a six pack of beers: where exactly do they end up once you stick them in the ice bath?

The ad gets top marks for tapping into a universal truth about house parties, but sadly I’m not sure it tells the real story.¬†Any sane person taking Tooheys to a house party has one thing on their mind – upcycling them into something with a bit of flavour.