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Have a Break…No WiFi Zone

Really like this Kit Kat idea, I think it’s been kicking for a while but I only just clocked it here. A simple but elegant way of bringing ‘Have a break…’ to life, and just shows that sticking by a classic line doesn’t have to mean stale ideas.

Like a lot of great ideas it works because it taps into a tension that we can all relate to – it seems particularly pertinent here in Hong Kong, where people are well and truly under the spell of their smartphones…