Half Naked Kangaroo Hero: Is Bonds on the PR offensive?
The Sydney Morning Herald cemented its reputation for hard-hitting reportage on Tuesday with the story of the ‘Ninja’ Kangaroo who was wrestled out of a Canberra home by a man in his undies.
What caught my attention was the final few lines of the piece, which manages to namecheck Bonds’ undies twice.
Given the backlash resulting from its parent company’s decision to cut nearly 2,000 Australian jobs and move manufacturing offshore, this publicity couldn’t have come at a better time for Bonds…