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IKEA’s self-assembly banner ads

With everyone banging on about ‘being part of the conversation’ it’s easy to forget about the humble banner ad…and let’s face it, a lot of the time banners sit somewhere between pretty forgettable and downright irritating.

Well, here’s a great example of why banners don’t have to boring – it’s an IKEA ad by Hamburg’s Grabarz & Partner that made the finals of the LIAs a while ago.

Briefed with promoting IKEA’s spring sale, the Germs could have banged out some Harvey Norman-style price screamers. Instead they managed to create something that cheekily encapsulates the IKEA philosophy – “assemble it yourself and save money”.

Unbox the banner yourself here.

[This post also appears on Amnesia Blog]

IKEA: why inspiring creativity is more important than ever

If you were to believe the hype, you would think we were all so busy fretting about the global economic apocalypse that we wouldn’t have time for frivolous things like redecorating.

The economic downturn may have supressed our willingness to spend with such abandon, but it hasn’t completely erased our creative aspirations. It might be easy for brands to use the economic downturn as an excuse to get lazy and focus purely on cost, however, they do so at their peril.

One brand that recognises this better than most is IKEA…