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Google: the limitations of design by data

The recent departure of Google’s Head Designer, Doug Bowman, has sparked a flurry of debate across the internet on Google’s design philosophy.

Google’s ability to efficiently harness information has been central to its success as a search engine.

However, there are question marks over whether an over-reliance on data in design has hampered Google’s visual identity and ultimately its ability to create a brand that people will pay for.