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The Web 2.0 Builder

Building contractors aren’t renowned for embracing technology, or delivering what you’d describe as a great customer experience.

But one enterprising Canadian homebuilder is trying to change that, using some online tools to reassure his customers that their build won’t turn out like a reality TV nightmare.

Watch your house take shape online
Watch your house take shape online

Martell HomeBuilders lets clients track progress using a web-based project management tool, also posting weekly photo updates of every home it’s working on.

And to prove they’re not on an extended tea break, you can keep tabs on the exact location of your builders using a Google Maps / webcam / Twitter mashup.

Spy on your builders in real-time
Spy on your builders in real-time


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